Let’s face it, there are so many great skincare products available today that treat most of our concerns — aging, pollution and even our sun care needs. But how is it that we don’t have purifying skincare to protect us from the environment around us? Coming out of a tumultuous year of “fear of the unknown” — we were compelled to create a new category in clean skincare, one where safety is our top priority.
At our core, we believe that skin care should focus on so much more than just being “clean.” Sure, our INCI lists are certified clean, but we didn’t stop there. Our objective was to create an innovative and powerful concoction, formulated to keep airborne impurities out — and seal luxuriously nourishing ingredients in. Our mission is simple. We want to empower you to go out and face the day with peace of mind, knowing that you are using products that will help to safeguard your skin against anything that threatens to throw it off balance. We mean it when we say "safe is the new clean." We knew there had to be a way to create a potent blend of ingredients that shields us from airborne impurities, while at the same time strengthening our skin, nourishing the microbiome and increasing its resilience. For well over a year, we worked around the clock to research, develop and test various ingredients in order to create a first-ever fusion of gentle actives and natural compounds known to contain antimicrobial activity — never seen before in skincare.
Meet our patent-pending Guardian Complex™ formulations — born from the consumer need to feel protected and fortified. Our Guardian Complex™ is comprised of super-charged natural actives known to yield purifying properties, potent antioxidants and nourishing hydrators — specifically-formulated to shield your skin from harmful environmental invaders. Our proprietary Silver Citrate + Zeolite + Citric Acid blend works as a magnet to attract and remove impurities, leaving behind skin that is exceptionally clean. Indian Ginseng offers natural protection from screen-emitted artificial visible (blue) light. Hydrolyzed Sodium Hyaluronate and Copper Ferment help to hydrate and condition the skin while helping to minimize any risk of sensitivity. Lastly, Lactic Acid gently exfoliates, allowing these potent ingredients to penetrate deeper into the skin — helping our formula be as effective as possible! Let’s deep dive into what makes our patent-pending formulations so special:
SILVER CITRATE + ZEOLITE + CITRIC ACID BLEND
A potent blend of superhero natural actives known to yield antimicrobial properties to help purify the skin of harmful toxins. Known for its antibacterial and anti-fungal properties — Silver Citrate has gained a reputation as a bacteria-killing skin soother. Its antibacterial properties explain why you might see this hero ingredient used in many deodorants, soaps, or even workout wear! Our Silver Citrate is known to be less irritating than its colloidal silver sister ingredient, due to it’s unique manufacturing process, which removes any potentially harmful ions from the formulation — leaving behind pure and potent silver ions suitable for even the most sensitive of skins! Zeolite is a natural volcanic mineral that also boasts purifying properties as it works to bind and remove toxins from the skin. These potent purifiers work harmoniously with Citric Acid, a powerful antioxidant, to help rid the skin of harmful invaders and provide powerful protection where you need it most.
HYDROLYZED SODIUM HYALURONATE
Sodium Hyaluronate is the salt form of the skin-replenishing ingredient hyaluronic acid. It’s actually considered to be more effective for skin than pure hyaluronic acid due to its greater compatibility and ability to penetrate deeper layers of the skin. The hydrolyzing process breaks down the sodium hyaluronate molecules in order for them to better penetrate the skin, resulting in maximum moisture absorption. This provides similar essential hydration like hyaluronic acid, by attracting moisture to the skin cells, which will help to reduce surface dryness, itchiness and flaking. When your skin is properly hydrated, the appearance of fine lines and wrinkles look more diminished.
COPPER FERMENT
Copper Ferment acts as a skin-conditioning antioxidant that helps to rejuvenate your skin. Copper is able to bond with proteins in the body and assist them in helping stimulate their essential functions. Think of copper as your helping hand to ensure that your skin is behaving as it should! Copper ferment has countless benefits for the skin. Not only does copper ferment boast antioxidant properties, but it is also a peptide! This makes it an amazing skin-restoring ingredient that promotes collagen production and reduces the look of fine lines and wrinkles. Copper ferment also smooths and softens the skin, stimulates hyaluronic acid production, helps the skin to retain moisture, and can even repair cellular damage.
LACTIC ACID
Lactic Acid is an alpha hydroxy acid (AHA) that exfoliates the surface of your skin. It helps the older, dull cells on the skin's surface to slough away by dissolving the bonds that hold them together, allowing them to shed naturally as they once did. Lactic Acid is one of the gentlest AHAs and is used to brighten the skin, lighten dark spots, and improve the look of fine lines and wrinkles. The lactic acid utilized in our formulation is produced by traditional fermentation of natural carbohydrates.
INDIAN GINSENG ROOT
EnergiNius™ is derived from Indian Ginseng root and offers skin cells protection against screen-emitted artificial visible (blue) light. Studies show that exposure to screen light damages the energetic machinery of skin cells and weakens their mobility and communication properties, resulting in an increased cellular fatigue. At the skin’s surface, the complexion appears faded and lacks vitality. Clinically tested by over 200 panelists, EnergiNius™ has shown to be effective on ANY skin type. Strongly reinforced, the skin is visibly revived and the signs of fatigue disappear in favor of a healthy glow. Let’s fight digital pollution at its source!
MARIGOLD EXTRACT
Calendula oil is a natural oil extracted from marigold flowers (Calendula officinalis). Calendula oil has antifungal, anti-inflammatory, and antibacterial properties that aid in the healing of wounds, soothing of eczema — and even relieving diaper rash! It also can be used as an antiseptic. Research indicates that calendula oil may be an alternative remedy to treat various skin conditions as well as improve the quality and appearance of the skin. Studies have shown that calendula oil has helped to: accelerate wound healing, treat acne, relieve symptoms of dermatitis, treat eczema, soothe diaper rash, treat psoriasis, and improve the overall hydration and firmness of your skin. A true multi-tasking powerhouse!
Your skin is your first line of defense between you and the outside world. We understand just how important this is, so we developed an innovative brand that defends your skin from today’s harmful environmental pollutants. We fused science-backed ingredients yielding natural antimicrobial properties with restorative & nourishing hydrators to create a first-ever protective yet luxurious skincare line. You can discover our microbiome-friendly collection at www.shieldedbeauty.com.